3/5/2013

A whole new reality for Volvo Bus



by Volvo Bus United Kingdom and Ireland

The latest corporate ad campaign launched by Volvo Bus features Augmented Reality (AR) in a drive to further capitalise on new, exciting marketing communications channels evolving as part of the digital era.

With a history of embracing new technology in all its forms, Volvo Bus is introducing the feature to make added information accessible to its customers, in engaging ways.

Already adopted by a number of major blue chip brands, Augmented Reality has the ability to bring a new dimension to traditional forms of communications and Volvo Bus is excited about the added value it’s set to bring its customers.

“At Volvo Bus we have a reputation for moving with the times and never standing still,” explained Marketing Manager, Don Johnston. “The interaction with our customers has greatly benefitted from the introduction of social media over the last few years and the launch of our dedicated Volvo Bus Apps in 2012 further underlined the power of new smart phone and tablet technology.

Augmented Reality transcends the lines between what you see in reality and what can be viewed through your device, bringing objects on a page to ‘life’ and effectively creating an interactive experience for the user.

To explore this exciting new feature, the reader simply needs to follow the provided instructions, which involves downloading the free Aurasma app and using the QR code scanner on the chosen smart device.

“The AR ads provide specification details for our entire vehicle range, as well as direct contact details for our sales team across the UK and Ireland, placing additional information at our customer’s finger tips, whenever and wherever they may need it”, concluded Don Johnston. 

ENDS

5 March 2013



Caption for image:
Volvo Bus is running an Augmented Reality (AR) corporate advertising campaign.



Don Johnston
Marketing Manager
+44 1926 414553
e-mail: don.johnston@volvo.com

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