5/13/2013

New marketing appointment for Volvo Bus in UK & Ireland



by Volvo Bus United Kingdom and Ireland

Volvo Bus UK & Ireland have announced the appointment of Pam Matthews as Marketing Manager, succeeding Don Johnston, who retired at the end of April.

Pam Matthews has an experienced background having been with the Volvo Group for 11 and a half years. She joined the company as PA to the Used Truck Director in September 2001 and following a VFS reorganisation in February 2002, moved with the department into Volvo Trucks.

She joined the Volvo Bus team on 4th May 2003 as PA to then Managing Director, Mike Ball. The subsequent ten years saw Pam extend her industry knowledge, supporting Steve Dewhurst and Gordon Reid, as well as playing an active role with Don Johnston on Volvo Bus Marketing initiatives.

Commenting on the announcement, Volvo Bus Managing Director, Nick Page said, “As a key member of our existing marketing team, Pam has been actively involved in supporting the marketing strategy and public relations initiatives for the company over the last number of years.” 

He added, “This appointment allows us to maintain the fantastic momentum we have built up in recent years with marketing innovations, such as the launch of our Apps, Social Media initiatives and Augmented Reality. Pam is ideally placed to continue to drive us forward and lead the next phase of the development.”

Pam Matthews commented, “This is a fantastic opportunity for me to play a leading role in the development of the Volvo Bus UK & Ireland marketing strategy. We have implemented some really exciting initiatives in the last couple of years I am committed to ensuring Volvo continues to be considered as the leading innovator in the market.

Pam takes up her new role effective immediately, with further marketing support provided by Andrew Morris.

ENDS

13 May 2013

Caption for image:
Volvo Bus UK & Ireland have announced the appointment of Pam Matthews as Marketing Manager.

Pam Matthews
Executive PA
+44 1926 414553
e-mail: pam.matthews@volvo.com

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