Design is so much more than meets the eye. Functionality, human interaction and responsible use of materials are fundamentals of the Scandinavian design tradition. The exquisite looks are there as a result of innovation and creative craftsmanship. In a Volvo everything is there for a reason. In our design work, aerodynamics, ergonomics, comfort and serviceability are firm prerequisites and we never put aesthetics above performance and function. That’s why our visual language is clear and consistent. Already at first glance, a Volvo is unmistakably a Volvo.
Everything we do is experienced by people. So every design, every solution, every single detail has to be human-centred and an expression of our care and respect.
The rounded front, the emblem carrier and the bumper create a friendly and confident face. A competent and inviting expression. In addition, Volvo’s signature V-shaped lights carve out a strong identity even from a distance.
Ergonomic seats, carefully selected materials, elegant trim and harmonic colour schemes. Volvo passengers are seated in premium comfort, able to fully enjoy the smooth and safe ride.
The rounded front, clean sides and distinctive rear corners contribute to excellent aerodynamics and lower fuel consumption.
The ergonomic driver’s environment focuses on driver control and driver comfort. The clean layout is curved around you with intuitive grouping of controls. The instruments are easy to view and everything is within convenient reach.
Passenger flow is of great importance in a city bus. Smooth boarding and exit call for an efficient and passenger-friendly design of the layout.
Lamps, panels and many other components have to be designed with servicing in mind. Parts commonality and swift installation are some of the results of a thorough design process.
We are proud to tell our design has been awarded for its functionality and aesthetics multiple times during the years.