The new ‘free to download’ App has been specifically developed to further enhance bus and coach operators’ interaction with Volvo Bus. Visually impressive with an easy-to-use interface, the iPhone App features a continuous news and social media feed, enabling the company’s latest information updates to be viewed through mobile phones.
“Using new technologies, in every shape or form, to support increased operating efficiencies are a key part of Volvo’s commitment to the business partnership with our customers,” stressed Steve Dewhurst, Volvo Bus UK Managing Director. “The new App places a wealth of information at our customers’ finger tips, which will prove beneficial in their daily operations.
“Volvo has always been synonymous with cutting edge technology in terms of vehicles and their safety features and through the launch of this App, we continue to also drive the market forward with our communications,” he continued.
The handheld information tool - the UK industry’s only fully dedicated bus and coach App - provides a clear overview of Volvo’s extensive product range right down to detailed, individual vehicle specifications. This allows operators the opportunity to compare and consider the different vehicle options available in the UK and Irish markets at their leisure. Pre-owned vehicles can also easily be sourced and viewed via the Used Bus and Coach Finder facility within the App.
A sophisticated built in Dealer Locator makes clever use of location services to allow operators to find directions to their nearest dealer across the extensive Volvo network.
Data on Volvo’s new telematics offering, special promotions, parts supply and soft products options are also built in to the Aftermarket section of the App, keeping operators fully informed of the wider Volvo offering.
There is even a dedicated news feed delivering the latest information on the Volvo Ocean Race, making sure users are fully aware of the latest developments ahead of the race completion in Gallway in July.
Steve Dewhurst continued, “Our new App is the ideal vehicle for operators, journalists and industry stakeholders to keep up to date with our latest developments and its interactive features will, alongside our significant presence on social media sites, further encourage a direct, on-going dialogue with our customers.”
The new App has initially been developed exclusively for iPhone use, with the iOS 5 operating system. Volvo Bus is committed to continue the drive to use new media in a proactive way and the App is set to be rolled out to a wider platform range during the course of 2012.
The Volvo Bus and Coach App is free to download and available from the Apple App Store.
27 April 2012
Caption for image: The Volvo Bus and Coach home screen