“We are very proud of our sponsorship of the India International Regatta. Volvo is associated with the sponsorship of major sailing championships worldwide and connected with loyal and dedicated sailing fans around the world. As the title sponsor of the ‘India International Regatta,’ we have the honour of extending our relationship with sailors in India too," said Managing Director of Volvo Buses, Akash Passey.
He further added, “We see a great synergy between our brand and sailing, and the growing popularity of sailing in India makes this a great opportunity for us to partner with. Sailing is a clean sport - close to environment and synergises with our core values of ‘Safety, Quality and Care for environment’. Of course, we also have a connect, as a legacy, through the Volvo Ocean Race - the world’s most followed and toughest ocean race which visited Kochi last year during its latest edition; and, this is like an extension of that position. With a coast line that India has, and the progress it is passing through this sport will surely take good form in time to come.
Most interestingly, there is a special connect between Volvo, Chennai city and sailing in India. On one hand, Volvo Buses with the current and future supply of buses to Chennai City will soon be part of the city’s development landscape. Volvo Penta on the other hand is one of the most preferred Global brands in the boating industry as well as in marine commercial and industrial segments. On land, air or on sea Volvo continuously seeks to create value in consonance with its core values. We hope to take this association forward and help in both popularizing the sport as well as inspiring better mobility in the city.
Volvo Penta, Head, S Prabhakaran said, “Volvo Penta is committed to promoting the need to preserve and conserve our environment, and sailing is just that sport which connects people to these elements of nature. With the growing popularity of the sport in India, the children are ideal ambassadors for us to help make the change."
Cmde (Retd) AS Bajwa, Treasurer of the Yachting Association of India said, “It is a major step forward in expanding our vision of putting India as the global sailing destination and by tying up with Volvo, the brand leader of sailing races worldwide, it is bound to add tremendous value.”
The regatta to be sailed off Chennai during 03 -10 Oct 2010 is expected to see sailors from Singapore, Qatar, UAE, Bahrain, Turkey, Thailand, Malaysia, Myanmar, Philippines, Sri Lanka, South Africa and Kenya who have evinced keen interest in participating in this year’s event.
September 16th, 2010
For further information, please contact Sohanjeet Randhawa, Volvo, Mobile: +91 98453 97336, firstname.lastname@example.org