Design is so much more than meets the eye. Functionality, human interaction and responsible use of materials are fundamentals of the Scandinavian design tradition. The exquisite looks are there as a result of innovation and creative craftsmanship. In a Volvo everything is there for a reason. In our design work, aerodynamics, ergonomics, comfort and serviceability are firm prerequisites and we never put aesthetics above performance and function. That’s why our visual language is clear and consistent. Already at first glance, a Volvo is unmistakably a Volvo.
Everything we do is experienced by people. So every design, every solution, every single detail has to be human-centred and an expression of our care and respect.
We are proud to tell our design has been awarded for its functionality and aesthetics multiple times during the years.