Volvo’s love story demonstrates the advantages of electric buses5/27/15
To demonstrate the advantages of silent, electric buses, Volvo will today be presenting a short film “Route 55.” This film shows a key moment in life – and how easily it can be lost.
The film is promoting the ElectriCity Project, a collaboration in which industry, research and society develop and test new solutions for public transport. June 15 will be the premiere for a completely new bus route in Gothenburg, with silent, emissions-free electric buses from Volvo.
“The buses will open up entirely new opportunities in urban planning. The buses are able to drive indoors and collect passengers at locations that are currently off-limit for buses. The silent, electric motor creates a comfortable environment and this film is intended to demonstrate, in a light-hearted and engaging way, the important role a silent bus could play in one of life’s small but important moments,” says Volvo Group PR Manager Karin Wik.
The person behind the camera is photographer Henrik Hjort, for whom this will be his first film commercial following many years of experience in documentary film-making in several productions for the Swedish public service television company, SVT. Award-winning documentary film makers John Boisen and Björn Fävremark are responsible for the manuscript and direction.
“Buses are made for people and that’s why we wanted to make a film that focuses particularly on the human aspect,” says Karin Wik.
Producer: Robert Danielsson, Chinook film
Writers/directors: John Boisen and Björn Fävremark, Is this it
Photography: Henrik Hjort, Chinook film
Sound: Anders Kwarmark
Sound design: Martin Janson